Total- Entrepreneurship is in the Details

So, you want to be an entrepreneur?  Successful entrepreneurs understand the value of delving into, then honoring the details.  In fact it was Harvey Firestone, the founder of Firestone Tires who said, “Success is the sum of details”.   You may not desire building a global brand like Firestone, but even if you run a small business in the back of your home, the minor details are major.  Over the years I’ve watched inspiring people with great ideas fail miserably because they ignored the finer aspects of their business, obsessed over lofty visions and grand scale goals.

Activist Harriet Stowe was adamant about the value of details, “To be really great in little things, to be truly noble and heroic in the insipid details of everyday life, is a virtue so rare as to be worthy of canonization.”   Stowe was right- it is rare.  A strong economy requires robust small businesses to provide the jobs which will ultimately reduce unemployment- but we must start with disciplined professionals who are willing to pay attention to the small things.

You don’t have to be religious to be an entrepreneur, but you do have to be conscious and aware of how you spend your energy.  The great Yoga proponent and spiritual teacher Sivananda said, “A mountain is composed of tiny grains of earth. The ocean is made up of tiny drops of water. Even so, life is but an endless series of little details, actions, speeches, and thoughts. And the consequences whether good or bad of even the least of them are far-reaching.”  And Magazine Publisher and Author William Feather went further, even sounding an alarm, “Beware of the man who can’t be bothered with details”.

The temptation to only focus on the big-picture is always there.  If you absolutely abhor the details, then, where possible, delegate them.  Fortunately, there are people out there who love the things you despise.  Achieving your business goals requires marrying ‘detailed living’ and ‘bold visionary thinking’.  To develop a systematic personal-posture to living your dreams which ignores the relationship between vision and detail is cheating your self.

Author of ‘Little Journeys to the Homes of the Great’ Elbert Hubbard wrote, “Genius is the art of taking infinite pains. All great achievement has been characterized by extreme care, infinite painstaking, even to the minutest detail.”  As you build your personal and organizational brand, enjoy paying attention to the details that make up the larger story.  We need your business idea to succeed- your community and the economy are counting on it.  Follow the Total Startupper Campaign as we continue to inspire Entrepreneurs to develop themselves while rolling out their businesses startupper.total.com